Northwest Arkansas Mall
Fayetteville, AR
 
5 Mile Radius 10 Mile Radius 25 Mile Radius
POPULATION    
2007 Estimate 113,434
2012 Estimate 128,977
5 Year Market Growth 13.7%
  241,357
  272,971
  13.1%
  415,590
  469,545
  13.0%
     
HOUSEHOLDS    
2007 Estimate 43,978
2012 Estimate 50,185
5 Year Market Growth 14.11%
  91,718
  103,989
  13.38%
  158,556
  179,071
  12.94%
     
HOUSEHOLD INCOME    
Average HH Income $55,329
Median HH Income $40,818
Per Capita Income $21,824
  $59,187
  $45,144
  $22,732
  $58,098
  $44,984
  $22,336
     
HOUSEHOLD INCOME RANGES    
Less Than $50,000 26,484 60.2%
$50,000 - $74,999 8,480 19.3%
$75,000 - $99,999 3,816 8.7%
$100,000 - $149,999 3,305 7.5%
$150,000 - $249,999 1,259 2.9%
$250,000 or More 633 1.4%
  50,893 55.5%
  19,297 21.0%
  9,415 10.3%
  7,777 8.5%
  2,955 3.2%
  1,380 1.5%
  88,568 55.9%
  34,136 21.5%
  15,964 10.1%
  12,691 8.0%
  5,139 3.2%
  2,058 1.3%
     
AGE BY POPULATION    
Average Age 33.6
Median Age 30.6
  34.5
  32.3
  35.8
  33.9
     
EDUCATION LEVEL    
4 Plus Years College 20,794 30.8%
Some College 16,808 24.9%
No College 29,897 44.3%
  36,809 24.7%
  37,657 25.3%
  74,408 50.0%
  57,394 21.8%
  67,529 25.6%
  138,476 52.6%
     
RACE / ETHNICITY    
White 90,872 80.1%
Black 3,576 3.2%
Asian/Pacific Islander 3,675 3.2%
Am Indian/Alaska Native 1,321 1.2%
Some Other Race 10,719 9.4%
2+ Races 3,271 2.9%
Hispanic or Latino 20,340 17.9%
Not Hispanic or Latino 93,094 82.1%
  201,003 83.3%
  5,782 2.4%
  6,071 2.5%
  2,905 1.2%
  19,344 8.0%
  6,254 2.6%
  37,768 15.6%
  203,589 84.4%
  355,224 85.5%
  7,124 1.7%
  8,671 2.1%
  8,060 1.9%
  25,904 6.2%
  10,607 2.6%
  53,196 12.8%
  362,394 87.2%
     
DAYTIME EMPLOYMENT    
Total Businesses 6,357
Total Employees 84,244
  11,718
  156,483
  18,987
  244,367
     
TOP 5 PRIZM
LIFESTYLE
SEGMENTS
Mobility Blues 5,100 11.6%
Family Thrifts 4,241 9.6%
City Startups 4,056 9.2%
Brite Lites, Li'l City 2,805 6.4%
Young & Rustic 2,782 6.3%
Young & Rustic 6,487 7.1%
Mobility Blues 6,344 6.9%
Family Thrifts 6,085 6.6%
City Startups 4,392 4.8%
Fast-Track Families 3,823 4.2%
Young & Rustic 10,773 6.8%
Shotguns & Pickups 8,682 5.5%
Bedrock America 7,175 4.5%
Mobility Blues 7,099 4.5%
Family Thrifts 6,898 4.4%